May 2, 2019
A website can be seen as a digital business card - just with more options.
In 2019, all companies should have a website up. It is one of the best ways to get more customers. Your website is the face of your company. It is your own website that potential customers are introduced to when they search for you or your business in Google.
That's why it's about building a good platform that provides the right information, that can convince visitors to become customers.
There are several things you can do to increase your digital visibility and presence. But one of the most basic things is to have a good website ready. And this is where it all starts.
On your website you are the master of what you want to tell. Of course, it is obvious (and necessary) to provide the most common contact information such as address, telephone number and mail. But in addition, you can go in-depth to tell about the company's services.
Hopefully you hit Google first place for your own business name and for some of your most important keywords. You can also get Google My Business set up in the searches, so there's even more digital presence.
If you have a visible website in place, your customers will always be able to contact you. And you will have good chances of getting even more customers for the business! It really only requires that your website is attractive and functional. Besides the platform itself, good descriptions and beautiful pictures are also important.
As mentioned, all companies should have a website. This is a really good way to more customers. The same is true for self-employed people - for example, Danes who work with their own sole proprietorship and who offer services or unique products.
Here we really see that a website starts to function as a business card.
As a self-employed, it really means a lot that you promote yourself well. Unlike larger companies, self-employed people rarely have a dedicated marketing budget that can be used to attract visitors. Therefore, it is more about getting things down on the personal level, and here is an attractive website the absolute best means.
If you, as an independent or major business owner, need to set up a completely new website, it rarely needs to be too complicated. It is often fine to have a simple website with very few sub-pages.
If there are too many complications, it pulls the focus away from the essentials. As a homeowner, it is important to ensure that the potential customers get the right things to see.
For this reason, WordPress websites are extremely suitable for ordinary business pages. WordPress is a versatile platform where millions of customizations can be made. New themes are constantly being developed, so it's really just about finding the right design, creating solid content, and making sure all the features are in order. Then you have a website that can easily attract lots of customers - often it is even a clear advantage with simplicity.
By having a good website you make it easy for the customers. They can easily access your contact information and they can easily read about your services. This means that they are also more likely to become customers.
With a little search engine optimization, you can even rank well on a few keywords that relate to the work you do.
Most companies automatically get more customers after they get a professional website set up: But if you really want to boost the number of customers from the web then you should make sure that the website is also good at converting. It's called conversion optimization, and some - but not all - companies should focus on it.
For most companies, it is sufficient to have a good website that has a nice design, functions as a business card, and which describes the most common services.
But if you really want to focus on getting your website to download more customers, then it is obvious to look a little closer at conversion optimization. Here are several smart tips and tricks that you can use.
Of course, before you (or your web agency) even begin to work on conversion, it is important that the site itself is in place and that everything works as it should.
If you need a brand new website or if you just want to update the old one, please feel free to contact us.
At Web SEO, we have plenty of experience when it comes to web work. We have designed and built several websites - both simple and complex pages. So you can make a website completely according to your needs. At the same time, we ensure that the website not only informs, but actually also converts.
If you are missing a new website, click here!
In addition to creating websites, we also work with SEO, AdWords and other forms of marketing. We can also assist if you simply just need to get more visitors to your website. Call or write if you want to hear more.
Login or create an account to comment