Most myths are harmless. Rubber takes seven years to digest. Sharks do not get cancer. Lightning never hits the same place twice. Unfortunately, the same cannot be said for most SEO myths. At least they are misleading. In the worst case, they lead you to waste precious time, money and resources on […]
Key Performance Indicators (KPIs) help you analyze how your marketing is going and make it easier for you to analyze how you are reaching your goals. In the SEO world, there are a lot of articles on KPIs, many mention bounce rate, time spent on the page and many more things. These are vanity metrics that […]
Google Ads is a powerful marketing tool that is complex to use, but when used properly it can really generate growth in your business and capture the right audience of big clients bringing money to the table. However, there are many ways in which a Google ads campaign can go wrong and get you […]